Le livre ADVERTISING OUTDOORS, écrit par BERNSTEIN D, édité par PHAIDON PRESS coute 39,95 €.
Anthologie de la publicité affichée en extérieur, dans l'espace publique, grand panneau, abribus, publicité murale, ...
An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections
-Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others
-Ten chapters on diverse themes, including brand identity, poster rules and future trends
-Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising
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